APT Video Library

APT SVP Jonathan Marek discusses the key challenges of offering online ordering and delivery, including determining whether to build offerings in-house or partner with third party providers and solving the operational challenge...

APT SVP Jonathan Marek discusses loyalty in the restaurant space and how restaurants can best determine how much to invest in loyalty programs, and how to much to invest in other methods of consumer engagement.

APT SVP Jonathan Marek discusses APT's software suite for restaurant organizations, which includes Test & Learn, Menu Analyzer, and the APT Index. 

Getting pricing strategy right may be the most challenging task for restaurant organizations -- wrong decisions can lead to guests trading down to lower-priced items, or lost traffic. Similarly, failing to take price where it's...

APT SVP Jonathan Marek says that fast casual has been the single most important secular trend in the restaurant industry.

APT SVP Jonathan Marek says that a key challenge for restaurants is isolating the incremental impact of each action from the noise inherent in day-to-day operations.

The APT Index provides restaurant organizations with a hyper-local benchmark of restaurant sales data in the areas immediately surrounding their locations. Based on actual sales data from tens of thousands of restaurant locatio...

APT SVP Jonathan Marek discusses the growing importance of collecting and generating insights from customer data.

APT SVP Jonathan Marek discusses how one large restaurant chain used APT's Test & Learn for Customers software to optimize their promotional campaign.

Franchises provide a great opportunity for Test & Learn to create a lot of value. APT SVP Jonathan Marek discusses the challenges and opportunities in using Test & Learn in the franchised restaurant environment.