Common Mistakes in Pricing
Getting pricing strategy right may be the most challenging task for restaurant organizations -- wrong decisions can lead to guests trading down to lower-priced items, or lost traffic. Similarly, failing to take price where it's available can leave millions of dollars of profit on the table. In this video, Jonathan Marek - APT SVP and Restaurant Practice Head - discusses common mistakes restaurants make when setting menu prices, and the need for a robust Test & Learn process.