APT Video Library

APT SVP Matt Lindsay discusses how CPGs can leverage testing to better evaluate the impact of their omnichannel initiatives and design a winning omnichannel strategy.

In an increasingly omnichannel retail environment, APT SVP Matt Lindsay discusses the importance of optimizing in-store initiatives to drive traffic and maximize value.

APT SVP Matt Lindsay discusses how in-market testing can help CPGs optimize their in-store assortments.

APT SVP Matt Lindsay discusses how in-market testing can catalyze and improve retailer-supplier collaboration.

APT SVP Matt Lindsay discusses how CPGs can leverage testing to confidently optimize their marketing and media investments.

APT SVP Matt Lindsay shares best practices for analyzing and optimizing retail servicing.

APT SVP Matt Lindsay discusses how business experimentation can help CPG executives optimize brand innovations with confidence.

APT SVP Aaron Fidler discusses how manufacturers can improve their pricing strategies using a Test & Learn approach.

APT SVP Aaron Fidler discusses how manufacturers are using APT's Test & Learn software to isolate the incremental impact of their promotions.

APT SVP Greg Ulrich describes how Test & Learn can help guide a Zero-Based Budgeting strategy for CPG manufacturers.