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Jump to videos

APT Video Library

Getting In-Store Assortment Right

APT SVP Matt Lindsay discusses how in-market testing can help CPGs optimize their in-store assortments.

Related Videos

Designing a Winning Omnichannel Strategy

Differentiating the In-Store Experience in an Omnichannel Age

The Role of Testing in Retailer-Supplier Collaboration

Maximizing the Value of Marketing and Media with Test & Learn

Optimizing Retail Servicing with Test & Learn

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