APT Video Library

APT SVP Cornelius Kaestner discusses how automakers can build long-term customer relationships through initiatives such as dealership programs, incentives, and service promotions by using business experimentation to effectively...

APT SVP Cornelius Kaestner discusses four key elements automakers must take into consideration when analyzing and planning their vehicle sales incentives each month and how in-market experimentation can help accurately evaluate...

APT SVP Cornelius Kaestner explains how APT helped an auto manufacturer optimize a stair-step incentive by targeting the program to the dealerships in which it would be profitable, generating $8MM.