Test & Learn Case Study: Automotive Incentives
APT SVP Cornelius Kaestner explains how APT helped an auto manufacturer optimize a stair-step incentive by targeting the program to the dealerships in which it would be profitable, generating $8MM.
APT SVP Cornelius Kaestner explains how APT helped an auto manufacturer optimize a stair-step incentive by targeting the program to the dealerships in which it would be profitable, generating $8MM.