APT Video Library

APT SVP Jonathan Marek discusses how B2B marketers can leverage a Test & Learn approach to understand the true, cause-and-effect impact of marketing actions on account pipeline movement and revenue.

APT SVP Jonathan Marek explains how a test vs. control approach can help B2B companies make the most of limited sales resources and better prioritize accounts and opportunities.

APT SVP Jonathan Marek explains why e-commerce players need to move beyond basic, A/B testing in order to answer the larger strategic questions facing their businesses.

APT SVP Jonathan Marek discusses how B2B technology organizations can leverage a Test & Learn approach to understand the true impact of their sales and marketing strategies.