APT Video Library

APT SVP John Howard discusses how retailers can send the right outreach to the right customers confidently and profitably.

With physical stores playing a specialized role in the omnichannel retail environment, APT SVP John Howard discusses strategies to adjust space allocation confidently.

APT SVP John Howard shares how retailers can confidently improve the in-store shopping experience in an increasingly omnichannel environment.

Customers have an increasing number of options to purchase what they want, when they want it. APT SVP John Howard discusses how retailers can optimize their fulfillment strategies through experimentation.

APT SVP Jonathan Marek discusses the importance of having lots of ideas to try so that executives can confidently invest in the ones that work best, while refining or discarding the ideas that aren't profitable.

APT Network Planner with Mastercard Insights helps retailers, restaurants, banks, and hotels manage their complete capital strategy, from new site planning and existing site modification through full market planning. This cloud...

Retailers and restaurants often measure promotional effectiveness based on redemption rate; but what if high redemption simply comes from existing customers who would have purchased the promoted item at full price anyway? The u...

APT SVP Jonathan Marek discusses how Test & Learn can help prove the cause-and-effect relationship between media spend and KPIs.

APT SVP Jonathan Marek discusses four ways in which retailers can make money with their omnichannel strategies.

APT SVP Marek Polonski discusses how leading convenience retailers are using Test & Learn to optimize their loyalty strategies.