APT Video Library

APT VP Scott Beauchamp discusses strategies to isolate the real world impact of healthcare treatments in a world where value-based payments are increasingly important.

APT's Michael Calamari shares best practices for analyzing and optimizing speaker programs.

APT VP Scott Beauchamp shares best practices for analyzing and optimizing non-personal promotion investments.

APT's Michael Calamari discusses how to optimize your DTC advertising strategies with test vs. control analytics.

APT VP Scott Beauchamp discusses how APT fits into the big data analytics infrastructure that leading life sciences companies are investing in.

APT's Michael Calamari discusses strategies to improve your sales force in an era when physicians are getting harder to reach.

APT Managing Director Scott Setrakian discusses how pharmaceutical and biotech companies are leveraging APT's Test & Learn software to improve commercial performance.

APT Managing Director Scott Setrakian discusses why leading pharmaceutical companies are leveraging Test & Learn to more accurately measure and refine their strategies across the business.

APT Managing Director Scott Setrakian discusses an example of a large pharma company using APT's Test & Learn software to improve the effectiveness of their DTC marketing program.