APT Client Testimonials and Case Studies

APT Client Testimonial - Watsons Taiwan

Mar-29-2017

Improving the Cross-Channel Impact of Digital Ads

A leading hotel company needed to determine if it should invest in digital retargeting ads. See how the company used APT’s Test & Learn software to figure out in which markets this investment was worthwhile.
Mar-17-2017

APT Case Study - Minimizing Customer Churn

A leading telecom company used APT’s Test & Learn software to evaluate, refine, and target their pricing strategy to minimize customer churn upon promotion expiration.
Mar-03-2017

APT Client Testimonial: Thorntons

James Meara, Senior Analyst – Loyalty, at Thorntons, discusses Thorntons’ experience using APT’s software suite to help optimize their loyalty, fuel pricing, remodel, and merchandising strategies.
Feb-27-2017

APT Case Study - Optimizing Targeted Promotions

The best promotions are not necessarily those that have the highest redemption rate – they must also generate incremental transactions or larger checks. Watch how one restaurant chain used Test & Learn to improve its promotiona...
Sep-28-2016

APT Client Testimonial: Chow Tai Fook

Quentin Wong, Senior Manager at Chow Tai Fook, describes how Chow Tai Fook is leveraging APT’s software to enhance its decision-making process.
Jul-02-2016

APT Case Study - Optimizing Agent Training

A leading insurer used APT’s Test & Learn software to optimize its agent training program, generating over $10 million in incremental premiums, net of associated program costs.
May-13-2016

APT Case Study - Optimizing Issuer Strategies

APT's Test & Learn software helps credit card issuers optimize their direct outreach strategies through rapid, accurate, and granular analysis.
Mar-24-2016